How firms turn the big data challenge into opportunity
Why should law firms invest in a data scientist? Firms sit atop of massive quantities of very important specialized and typically siloed data. Grosset mentioned that a recent Mckinsey & Company report showed a firm could increase its operating margins by 60% by using the data they have currently. With the exponential growth of data, law firms will need to decipher it into understandable bits so they can make actionable decisions and find opportunity.
How could this be accomplished? In the past we know that eDiscovery practices utilized computer learning and analytics to create efficiency for large cases. As law firms continue to utilize flat fees as they seek out business, they will increasingly need to take advantage of analytics-based tools with a layer of human interaction. The human interaction is a piece that allows you, the expert, to ask simple or insightful questions for which the tool will serve up answers. Those intuitive results rest upon the underlining data which can be drilled into for greater understanding. The core piece to this human-level interaction is Semantic Analysis. In essence it adds meaning to data. That is, it creates data clues like data type, patterns, range density, sample values, and correlations. You essentially have a massive set of rules that are bundled together and sift through the data, eventually learning on its own and creating new interpretations of what lies within the data.